Category Archives: Event

LEVEL UP PLAY-ONE: A Career in Esports

LEVEL UP PLAY-ONE: A Career in Esports

Malaysia’s games industry has grown considerably in the past few years, with upcoming titles such as No Straight Roads and Bake ‘n Switch gaining global recognition. To celebrate their achievements and encourage further advancement of the industry, LEVEL UP PLAY-ONE moved its yearly gaming event online; hosting educational webinars, gaming tournaments, and showcasing game demos by local developers. Esports was also a recurring topic throughout the event’s activities, with their first ‘Esports Jobs Career’ webinar focusing on the competitive gaming industry and the employment opportunities within.

The panel was made up of three employees from the esports company Epulze; Pontus Lövgren, co-founder of Epulze, and Alvaro Sanchez and Richard Garcia, both tech managers and broadcasters at Epulze. Lövgren and his brother founded Epulze with the goal of making esports events a norm in both their community and the industry as a whole. The organization dedicates themselves to everything esports-related, from tournaments, broadcasts, events, and even acting as a talent agency for esports athletes and personalities.

“Esports is growing immensely, in kind of every direction.” Especially during the COVID-19 pandemic, where a lot of other sectors are slowly beginning to die out. “Esports is, in a lot of ways, the future.” Epulze’s biggest service is its online platform, where gamers can join daily tournaments and leagues for a chance to win money. The company currently owns offices in Sweden, Brazil, Ukraine, and Malaysia, with the Kuala Lumpur office currently undergoing renovations for its own broadcasting studio.

Becoming a part of the industry is a lot simpler than most people think, with a majority of people starting out as gamers who then transition into an actual career. You don’t have to be an amazing gamer to find work in the industry either, with other positions in administrations, sales, marketing, and management still looking for people to fill in the gaps. The trio agree that people should follow their passions – finding their strengths and seeing how they can contribute to the industry. 

The infrastructure available in Malaysia has made its transition into esports effortless, with its countless internet cafes and LAN gaming centres providing both PC and mobile gamers the opportunity to play anytime, anywhere. Malaysians themselves show a lot more willingness to participate in esports, both as content creators and spectators, compared to people in the U.S. where the line between casual gamers and professional gamers is well-defined. In Europe, gaming events are treated as a subclass – held only in specific places such as game hubs which are then only accessible to specific audiences, In Malaysia, gaming events are often held in public places like shopping malls and convention centres, with the government also taking great strides to support the growth of the industry (through programmes, grants, funds, tournaments, events, etc). “Europe has a long way to go to catch up to Malaysia’s perspective.”

The misconception that you’d need otherworldly gaming abilities to be a part of the gaming industry is, thankfully, pure hokum. If you have the passion for it, then you may be exactly what Malaysia needs to bring itself to the next level. Our country may soon be the central hub for all things gaming after all, so take a chance on yourself, and make that dream a reality.

Goodbye Golden Screen Cinemas Pavilion

Goodbye Golden Screen Cinemas Pavilion

Film buffs would agree that the cinema is the best thing that has ever happened to humanity! The cinema is known as one of the most complete art forms there is, where different art forms like music, painting, story, etc come together to make one masterpiece.

As all good things must come to an end, Golden Screen Cinemas Sdn Bhd (GSC), Malaysia’s largest cinema chain, has decided to close one of its outlets located at a popular mall in Kuala Lumpur’s golden triangle that has been operating for over 12 years.

The homegrown cinema chain announced via Twitter early this month that GSC Pavilion KL will be pulling down the shutters on 17 February 2020 as its 12-year lease with Pavilion Real Estate Investment Trust (REIT) comes to an end. The outlet is known for its exclusive halls such as the THX, Gold Class and D-Box, which are not available at all outlets. 

Our Architect Christopher Tock recording a video message for GSC Pavilion

As a gesture of appreciation to all film lovers, GSC Pavilion gave out one complimentary small popcorn set for every ticket purchased until 16 February 2020. 

“We would like to take this opportunity to convey our sincerest thanks and gratitude to all movie-goers who have supported GSC Pavilion KL since its opening,” GSC said in the Twitter post. 

Mini movie outing with Lapar Esports and Captiv8 friends!

To celebrate 12 years of good memories, we thought ‘why not go out with a bang’, right? So, we invited some friends from Lapar Esports to join us for a movie! We got our complimentary popcorns and drinks ready then head in the theatre one last time for an Oscar-rerun of the movie Parasite! Truth be told, we enjoyed ourselves, it was a bittersweet farewell for one of our favourite cinemas.

If you frequent Pavilion KL for movies, don’t worry, a brand new cinema – Dadi Cinema will replace our beloved GSC Pavilion KL, the popular shopping mall confirmed that the new cinema is scheduled to open in late 2020 on their official Facebook page.

Thank you GSC Pavilion, you will be missed!

Domino’s Rewards Esports National Heroes

Domino’s Rewards Esports National Heroes

Esports’ popularity and momentum over the past 30 years have grown immensely, with titles ranging from first-person shooters to real-time strategy. Recognizing the powerful social connections formed by esports globally, Domino’s Pizza Malaysia announced June last year that they will be treating winning esports team at the 2019 Southeast Asian Games a decade’s worth of mouthwatering pizzas! And on 14th February 2020, Domino’s Pizza has kept their promise to Malaysia’s podium finishers.

An exclusive prize-giving ceremony was hosted by Domino’s and held at Battle Arena Malaysia to honour the national esports heroes who participated in the 2019 SEA Games, which took place from November to December in the Philippines last year.

Dr Yew Weng Kean, his family and the awarded Domino’s trophy

Domino’s have awarded Malaysia’s first-ever esports Hearthstone Gold medalist Dr Yew Weng Kean ten year’s worth of pizzas to indulge in. As for the Mobile Legends: Bang Bang team, who scored the Bronze medal, walk away with two years supply of pizza. Other esports athletes and representatives of Dota 2, Starcraft 2, Tekken 7 and Arena Of Valor were also present at Domino’s prize-giving ceremony.

Mr Shamsul, Ms Linda, Dr Yew Weng Kean and MLBB coach & team

“We are extremely proud to honour our national esports champions as they have achieved an outstanding performance and we are more than happy to reward them for their excellent show of sportsmanship. 

“We hope that our hot, tasty and delicious pizzas will keep the esports superstars going as they train for the upcoming tournaments. We would like to wish those competing all the best, we are always rooting for you,” remarked Shamsul Amree, Deputy President of Operations, Domino’s Pizza Malaysia & Singapore.

Mr Shamsul Amree, Deputy President of Operations, Domino’s Pizza Malaysia & Singapore 

A panel discussion moderated by none other than Christopher Tock, The Architect @ Captiv8.Asia was held to explore the future of Malaysia in esports and how to expand globally, featuring renowned speakers – Tanesh Ganesan (Manager of APU Esports Malaysia Academy), Lim Keat Kuang (Founder of Geek Fam), Linda Hassan (Senior Vice President, marketing, Domino’s Pizza Malaysia & Singapore), Andrew Cheong/Sir Cloud (Streamer & content creator) and Muhammad Farouq bin Abdul Patah/Flava (Director Comms of Esports Malaysia).

Left to right – Christopher Tock, Tanesh Ganesan, Lim Keat Kuang, Linda Hassan, Andrew Cheong, Muhammad Faroq bin Abdul Patah

Domino’s Pizza Malaysia has been involved in the esports scene since November 2018, aiming to motivate and support national esports athletes to perform their best by offering tangible incentives, “Pizzas are gamers’ best friend. We are taking the opportunity to provide support to a market segment that is connected to our brand”, Linda Hassan said in an interview with Marketing Interactive. 

Captiv8.Asia is honoured to experience this memorable ceremony, all the esports teams truly deserve to be celebrated for putting in their hard work and dedication to bring Malaysia to newer heights! Along with Domino’s, we look forward to esports’ return to the next SEA Games in 2021, set to take place in Hanoi.