We are very proud to announce that our humble agency, Social Grooves, managed to grab the international giant, Lenovo Legion! What’s more, we’re not only in charge of the Malaysian social media, but we also create the content and analyse the data for all the countries involved with Legion within the Asia-Pacific (APAC) region! 🎉
To clarify, we do everything for Legion Malaysia, and other involved APAC countries will follow our example. Aside from content creation, we generate reports, work on creative development and many more. It’s true, Marketing-Interactive themselves said so here!
Have we mentioned how privileged we feel to represent such a big client, and for the whole APAC region to boot? Because we really are! With so many countries that have their own little cultural differences and nuances, being able to cater to their different needs will make all the difference.
We’re definitely up for the challenge and hope to continue providing exemplary service to both our present and future clients. Go team Social Grooves! 🙌🎉We at SocialGrooves.com are pleased to serve. To learn more about who we are or for any inquiries, don’t hesitate to contact us!
Esports’ popularity and momentum over the past 30 years have grown immensely, with titles ranging from first-person shooters to real-time strategy. Recognizing the powerful social connections formed by esports globally, Domino’s Pizza Malaysia announced June last year that they will be treating winning esports team at the 2019 Southeast Asian Games a decade’s worth of mouthwatering pizzas! And on 14th February 2020, Domino’s Pizza has kept their promise to Malaysia’s podium finishers.
An exclusive prize-giving ceremony was hosted by Domino’s and held at Battle Arena Malaysia to honour the national esports heroes who participated in the 2019 SEA Games, which took place from November to December in the Philippines last year.
Domino’s have awarded Malaysia’s first-ever esports Hearthstone Gold medalist Dr Yew Weng Kean ten year’s worth of pizzas to indulge in. As for the Mobile Legends: Bang Bang team, who scored the Bronze medal, walk away with two years supply of pizza. Other esports athletes and representatives of Dota 2, Starcraft 2, Tekken 7 and Arena Of Valor were also present at Domino’s prize-giving ceremony.
“We are extremely proud to honour our national esports champions as they have achieved an outstanding performance and we are more than happy to reward them for their excellent show of sportsmanship.
“We hope that our hot, tasty and delicious pizzas will keep the esports superstars going as they train for the upcoming tournaments. We would like to wish those competing all the best, we are always rooting for you,” remarked Shamsul Amree, Deputy President of Operations, Domino’s Pizza Malaysia & Singapore.
A panel discussion moderated by none other than Christopher Tock, The Architect @ Captiv8.Asia was held to explore the future of Malaysia in esports and how to expand globally, featuring renowned speakers – Tanesh Ganesan (Manager of APU Esports Malaysia Academy), Lim Keat Kuang (Founder of Geek Fam), Linda Hassan (Senior Vice President, marketing, Domino’s Pizza Malaysia & Singapore), Andrew Cheong/Sir Cloud (Streamer & content creator) and Muhammad Farouq bin Abdul Patah/Flava (Director Comms of Esports Malaysia).
Domino’s Pizza Malaysia has been involved in the esports scene since November 2018, aiming to motivate and support national esports athletes to perform their best by offering tangible incentives, “Pizzas are gamers’ best friend. We are taking the opportunity to provide support to a market segment that is connected to our brand”, Linda Hassan said in an interview with Marketing Interactive.
Captiv8.Asia is honoured to experience this memorable ceremony, all the esports teams truly deserve to be celebrated for putting in their hard work and dedication to bring Malaysia to newer heights! Along with Domino’s, we look forward to esports’ return to the next SEA Games in 2021, set to take place in Hanoi.
Performance is what comes to mind when we hear esports gaming. As gamers, we all look for the best machine that runs like a beast with state-of-the-art hardware that enhances the user experience by the second for the best gaming experience.
While the most preferred device among PC gamers is the desktop, there are some circumstances where it becomes necessary to have something more portable for hardcore gaming to everyday multitasking.
We got our hands on the Asus ROG Strix SCAR III and we’ve put it to the test with gaming to hardcore multitasking, and boy oh boy, this machine took it all and delivered the best results!
1. Monster hardware
Powered by cutting-edge NVIDIA® GeForce RTX™ 2070 and Intel® Core™ i9 processor, this beast slices through intensive work and play with ease! Multitask like a pro with up to a 1TB M.2 NVMe SSD and 1TB FireCuda™ SSHD, this means our entire game library is mobile! Just imagine whipping out your laptop and gaming at your favourite coffee joint, how cool is that?
We’ve tested games like Halo: Reach, Left4Dead 2, Shadow of The Tomb Raider, Final Fantasy 15, Age of Empires 2: Definitive Edition and Civilization, among many others!
2. Intelligent cooling
Your machine is bound to heat up as you run games with a high graphic for a long period of time, ample airflow is the fundamental aspect of effective cooling, with ROG’s Intelligent Cooling, you need not worry anymore. The Strix SCAR III sports a well-ventilated exterior with a self-cleaning system and adapts to operating modes accordingly.
The perforated ridges across the rear help give extra flow to reduce heat buildup. The Strix SCAR III’s signature, asymmetrical appearance also comes into play as the patented, trapezoidal cut carves ensures that nothing is obstructing the venting below the screen. Which brings us to our next point.
3. Mind-blowing display
Often times we have to manually switch our gaming graphics down to low to ensure a smooth experience, but guess what? You don’t have to do that with the ROG Strix SCAR III! With the world’s first 240Hz display, even with just a 15-inch screen, this beast can take on any high-FPS games, you can play like a pro! Not to mention the super-narrow bezels frame which allows the machine to fit a larger screen (screen-to-body ratio 81.5%) into a more compact laptop! We never experience any lag while gaming on the machine, we’re also in love with the matte finishing *chef’s kiss*.
4. Killer design
Did you know that the sleek, gunmetal grey Strix SCAR III’s design is inspired by Asus’ collaboration with BMW Designworks Group? That’s right, they meticulously raise the ridges to add a sculpted surface that naturally draws your eyes to the extra venting above the rear exhaust.
The machine is accented with diffused RGB LEDs by Aura Sync wrap around the rim of the chassis, illuminating the front and sides, keyboard and ROG logo. Another mind-blowing fact is that the LEDs are all customizable, that’s right, you can personalize the illumination across your entire machine to fit your personal taste! Talk about gaming with style!
5. Powerful signal
Many gamers would vouch for this fact, poor Wi-Fi signal equals to a poor outcome which may potentially lead you to lose the game. This is one of the major reasons why gamers are sceptical on gaming with laptops. But with ROG’s RangeBoost technology, you can rest assure that you will get the most stable Wi-Fi signal possible.
The unique algorithm in the RangeBoost picks up signal strength of four internal antennas and increases wireless range by up to 30%, giving you the peak of wireless bandwidth of up to 1.7Gbps! You gotta admit, this is not your average laptop!
6. Aesthetic keyboard
Ahh, the keyboard, the second most stared at for any computer user, so naturally you’d want something that is not only pleasing on the eyes but also pleasing to the touch! We found that the Strix SCAR III is rather comfortable on the fingers, with its spaced function for each key for easy identification and curved keycaps, so you don’t accidentally press on the wrong key. Also, great job in extending and reshaping the Space bar for comfort and fewer misses, those are some pretty neat touches! It comes built-in with hotkeys isolated above the keyboard for fast access to vital commands such as – volume down, volume up, mute, HyperFan and Armoury Crate.
Did we mention you can customize per-key RGB lighting? That’s right, we did! And you can do so much customization, you’re spoiled for choices! The keyboard on the Strix SCAR III is built to withstand over 20 million keypresses, it’s super reliable for a long lifespan of serious gaming, even enough to withstand your cat roaming on your keyboard, just kidding! Haha!
7. Crisp audio
Oh, don’t get us started on the audio on this bad boy! Clear, crisp sound is what every gamer wants, it gives an added advantage for games like ie: Players Unknown Battle Ground (PUBG) where you need to focus on the sound footsteps to determine where you enemy is coming from and let us tell you, Strix SCAR III’s got it all!
We’ve blasted music and play games with the volume pumped up to the highest and we are not disappointed, The speakers are positioned on each side of the laptop giving you a higher dynamic range with more bass and less noise distortion, thanks to it’s Smart Amp technology.
We loved what we see, hear and feel!
We would like to point out that this unit was loaned to us to put not only the Strix SCAR III to the test but also our gaming abilities! We’re so thankful to Asus for this opportunity to help us bond closer as a team through something we’re all passionate about – games. We’re pretty sure, some of us will be putting the ROG Strix SCAR III at the top of our wishlist now. We look forward to more collaborations in the future!
How about you? Got a gaming laptop in mind that can compete with this beast? Let us know!