Esports’ popularity and momentum over the past 30 years have grown immensely, with titles ranging from first-person shooters to real-time strategy. Recognizing the powerful social connections formed by esports globally, Domino’s Pizza Malaysia announced June last year that they will be treating winning esports team at the 2019 Southeast Asian Games a decade’s worth of mouthwatering pizzas! And on 14th February 2020, Domino’s Pizza has kept their promise to Malaysia’s podium finishers.
An exclusive prize-giving ceremony was hosted by Domino’s and held at Battle Arena Malaysia to honour the national esports heroes who participated in the 2019 SEA Games, which took place from November to December in the Philippines last year.
Domino’s have awarded Malaysia’s first-ever esports Hearthstone Gold medalist Dr Yew Weng Kean ten year’s worth of pizzas to indulge in. As for the Mobile Legends: Bang Bang team, who scored the Bronze medal, walk away with two years supply of pizza. Other esports athletes and representatives of Dota 2, Starcraft 2, Tekken 7 and Arena Of Valor were also present at Domino’s prize-giving ceremony.
“We are extremely proud to honour our national esports champions as they have achieved an outstanding performance and we are more than happy to reward them for their excellent show of sportsmanship.
“We hope that our hot, tasty and delicious pizzas will keep the esports superstars going as they train for the upcoming tournaments. We would like to wish those competing all the best, we are always rooting for you,” remarked Shamsul Amree, Deputy President of Operations, Domino’s Pizza Malaysia & Singapore.
A panel discussion moderated by none other than Christopher Tock, The Architect @ Captiv8.Asia was held to explore the future of Malaysia in esports and how to expand globally, featuring renowned speakers – Tanesh Ganesan (Manager of APU Esports Malaysia Academy), Lim Keat Kuang (Founder of Geek Fam), Linda Hassan (Senior Vice President, marketing, Domino’s Pizza Malaysia & Singapore), Andrew Cheong/Sir Cloud (Streamer & content creator) and Muhammad Farouq bin Abdul Patah/Flava (Director Comms of Esports Malaysia).
Domino’s Pizza Malaysia has been involved in the esports scene since November 2018, aiming to motivate and support national esports athletes to perform their best by offering tangible incentives, “Pizzas are gamers’ best friend. We are taking the opportunity to provide support to a market segment that is connected to our brand”, Linda Hassan said in an interview with Marketing Interactive.
Captiv8.Asia is honoured to experience this memorable ceremony, all the esports teams truly deserve to be celebrated for putting in their hard work and dedication to bring Malaysia to newer heights! Along with Domino’s, we look forward to esports’ return to the next SEA Games in 2021, set to take place in Hanoi.